![]() I didn’t know what this strange font was all about but bought a can anyway because I have always wanted to try it. It reminded me of the neon Doctor Who emblem with Peter Davison. More importantly, I remembered the original 70’s logo with the cool bubble letters. I remember that soda when I was a little kid. Around this time I noticed a soft drink with the ugliest logo ever called Mello Yello. Surge eventually went the way of the Sega Dreamcast, pogs and Tamagotchis (which taught a generation to never have kids or pets because the damn thing was so needy). Like a cliché, I would raise my arms in victory to the opus of the Maximum Overdrive soundtrack, AC/DC’s “Who Made Who?”Īnyhow, as time went on I discovered martinis and manhattans. Then I would drop me back on the ground and kick me 300-style down a pit. “Grow the fuck up kid,” I would shout, grabbing myself by his/my ratty Stereolab t-shirt. God, if I could go back in time I would kick myself in the ghoulies and then wipe the mud off my Cole Haan’s all over my 1995 version’s face. Screaming “sell out” while I had an ill-conceived mohawk and noshing on Asian shrimp flavored snacks. Yeah…I was one of those idiots who felt that if things got popular, they were no longer good. ![]() In some stupid way I thought drinking Surge was cooler because it was not as popular as Mountain Dew at my university. They even aped the extreme sports campaign of Mountain Dew but no matter, I liked Surge and was impartial to the Mountain. Surge was Coca-Cola’s answer to Mountain Dew. Back when I was in college I drank a lot of Fruitopia and Surge.
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